By Alexander Heyne
1. Your readers are confused.
Your blog lack an underlying, coherent theme that is obvious to readers.
How to fix?
Re-evaluate your unique selling proposition. Then make sure you write a post, it relates somehow to your underlying theme and that it obviously supports what your site is about as a whole.
2. Your story isn't present or strong enough.
What you want your audience to leave with once they've read your content : a feeling. Even though your content may be good and may be useful, if people aren't coming back, it may be because they just don't feel anything when they visit your site. There's likely no background story, no excitement, no purpose beyond just the usefulness of the information.
How to fix?
Figure out the background story behind your blog. People relate to stories not only because there's emotion behind the story that connects us as people. It makes people feel a certain way and is incredibly powerful for unifying your audience.
3. Your personality doesn't come through.
Be personal - it's a unique selling proposition in and of itself. You should let your personality shine, though.
How to fix?
Cut loose and let your personality show. Sometimes that's all it takes to differentiate yourself and have people flooding back to your site.
